MyRewards Boarding Pass Web App
Enhancing Guest Loyalty and Convenience at Station Casinos
Overview
The MyRewards Boarding Pass Web App reimagines the way guests interact with their rewards at Station Casinos. Designed as a responsive web application, it gives users a seamless experience across desktop, tablet, and mobile devices. Guests can easily access, track, and redeem rewards—anytime, anywhere—leading to stronger loyalty, higher engagement, and a frictionless digital touchpoint with the brand.
Challenge
Guests faced a frustrating and inconvenient process when managing their Boarding Pass rewards, which led to reduced engagement, loyalty drop-off, and decreased visitation. Station Casinos needed a modern, user-friendly solution that could elevate the experience and align with evolving customer expectations.
Approach
We collaborated through in-person and remote usability testing, workshops, and design thinking sessions to understand user needs and business goals. Together, we crafted a responsive web application that prioritized clarity, convenience, and performance. By focusing on accessibility and cross-platform usability, we ensured members could track points, view offers, and redeem rewards with ease—whether they were at home or on the casino floor.
Outcome
The responsive app led to increased customer satisfaction and greater usage of the rewards program. Guests now enjoy faster access to their benefits, which improved loyalty, repeat visits, and brand perception. For Station Casinos, the application improved operational efficiency and positioned them as a digitally forward, customer-centric brand in a competitive hospitality market.